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For Corporates

Customer Support Excellence

Scaling empathy and clarity in support centers

Michael ChenMichael Chen
March 10, 2024
4 min read
Customer Support Excellence

The Support Paradox

Scaling a customer support team effectively is one of the hardest challenges for growing companies. You need agents who are not only technical experts but also empathetic communicators. When outsourcing to regions with non-native speakers, the "empathy gap" can sometimes lead to lower CSAT scores, even if the technical solution is correct.

Bridging the Gap with AI

CloudServe Inc. faced this exact issue. Their technical resolution time was excellent, but customer feedback often mentioned "robotic" or "unclear" responses. They turned to Speaking Genie to focus specifically on soft skills and tone.

Targeted Training Modules:

  • De-escalation Techniques: Practicing calm responses to angry customers.
  • Active Listening Indicators: Learning phrases that show understanding and empathy.
  • Accent Neutralization: Improving clarity without erasing cultural identity.

The Results

The impact on KPIs was immediate and sustained:

  • CSAT Score Increase: from 3.8 to 4.5 out of 5 stars in six weeks.
  • First Call Resolution (FCR): Improved by 18% as misunderstandings decreased.
  • Agent Confidence: Evaluation anxiety dropped significantly, leading to lower turnover rates.
#Support
#Customer Service
#Empathy