Dina
Fictional characterHead of L&D at a company that works in English
Her sales and engineering teams speak with clients abroad every week, in meetings, on calls and in tools.
On paper, the team is ready
Dina leads learning and development at a company whose clients are abroad. Her people read and write English every day, and most of them passed an English test when they were hired.
Classes and apps taught them general English. Their week is made of other things: a sales call where the client says the price is too high, an update to a client about an outage.
Where it breaks: the live conversation
The engineer who wrote a clear incident report goes quiet when the client asks, on the call, when it will be fixed. The salesperson who knows the product lets the price objection hang. Nobody doubts what they know. They have rarely had a safe place to say it out loud.
Proficiency isn’t the problem. Confidence is.
How Dina’s teams practice with Speaking Genie
Dina starts with one team on a free one-month pilot, with calls built from the team’s own material. The feedback is written as rewrites: an engineer who says “The system was down because of the database and now we fix it” sees “The outage was caused by a database issue. We’re fixing it now.”
Set up
Dina uploads the sales playbook and the product glossary. The curriculum builder turns them into calls by role, each with a clear goal.
Call
Team members take the call in the app at a time that fits their week. The AI partner plays the client.
Review
After each call, team members see what they said and a better way to say it. Dina sees hours, level and readiness per team member.
What changes
The hard conversations happen first in practice. Dina can show leadership who on each team is ready for client calls, with practice hours and progress next to the investment, and team members finish with a speaking-hours certificate HR can use in reviews and client assignments.
The investment is counted per team member. For example, 10 practice hours a month at 100 EGP an hour is 1,000 EGP per team member a month.Example: 10 h × 100 EGP. Try your own numbers in the ROI calculator.
