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Fixing the Dropout Leak

Using AI confidence building to keep students enrolled

Hanna MuellerHanna Mueller
January 15, 2024
4 min read
Fixing the Dropout Leak

Why Students Quit

The Berlin Language Institute analyzed their churn data and found a pattern: students quit at the "Intermediate Plateau." They felt they were studying hard but struggling to actually speak in real life, leading to discouragement.

The Confidence Injection

By adding Speaking Genie to the curriculum, the institute gave students a safe space to bridge the gap between textbook grammar and real conversation. As students saw their AI fluency scores rise visually, their motivation returned.

Result: Dropout rates decreased by 60%. Students felt tangibly prepared for the real world.

#Retention
#Student Success
#Churn