Students don’t leave because of the lessons. They leave when they can’t hear their progress.

Good classes, and a level that feels the same

Mona runs a language center. Her teachers are good, and her groups are full at the start of each level. In class, though, each student speaks for a few minutes, and between classes there is no one to practice with.

By the second month, some students say the same thing at the front desk: they understand more, but they don’t feel they speak any better. Some of them don’t renew.

Her teachers carry the other half of the problem. At centers like hers, teachers can spend 10+ hours a week running one-on-one oral exams by hand.Language center persona, Speaking Genie Investor Deck, June 2026

Where it breaks: the oral exam

The moment shows up at the end of a level. A student who did every worksheet sits down for the oral exam, hears the first question and goes quiet. The teacher knows the student knows the words. There just hasn’t been enough speaking for them to come out.

Students don’t quit a language. They quit when they can’t hear their progress.

How Mona’s center practices with Speaking Genie

Mona starts with a free one-month pilot on one level. The chapter her teachers are on becomes a set of practice calls that students take in the app.

What changes

Students now speak between classes, and they can see it: feedback after every call, a monthly progress report they can share with their parents, and speaking-hours certificates as the hours add up. Mona’s teachers walk into class knowing who has practiced.

The practice is also something the center sells. Mona buys hours in bulk and offers them to students as a paid add-on, at her own price. For example, 300 students practicing 5 hours a month, bought at 60 and resold at 120 EGP an hour, give a center a margin of 300 EGP per student a month.Illustrative example: 300 students × 5 h × (120 − 60) EGP. Try your own numbers in the ROI calculator.